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MADE FOR                      PULMONARY FIBROSIS FOUNDATION

More than 200,000 Americans are living with pulmonary fibrosis, a disease that remains largely unknown. To combat this, the Pulmonary Fibrosis Foundation launched a new educational website at AboutPF.org, and campaign titled "Not Everyone Breathes Easy." I created their campaign logo prominently featuring a simplified dandelion- a symbol often used with the disease, as those living with the disease may not even have enough breath to blow the seeds off of a dandelion. The logo was used across their website, as well as a series of digital and print ads to help patients facilitate conversations with their doctors.

NOT EVERYONE

BREATHES EASY

LOGO DESIGN

PRINT ADVERTISING

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