SELECTED PORTFOLIO MATERIAL
...whatever age you're first able to put together a sentence with more meaning than "Mommy, more ice cream" (which I most likely said a lot). My parents were cleaning up after dinner, and I waddled my chubby legs right between them—heading straight for the trash can. Just as my mom took the last paper towel, I clocked the cardboard tube falling from her fingers. It rustled into the trash bag and my hand quickly followed. While I carried the tube out of the room, my parents stopped their conversation and asked what I was doing. My response:
I'm going to make something out of it.
To me, it wasn't trash. I took pieces of cardboard, or egg cartons, or whatever I could get my hands on, to put together some whole greater than the sum of its parts.
Now the stakes are much higher, but I am still the same little kid trying to make something out of whatever I can get my (now larger) hands on. That is why storytelling is so important to me; marketing, advertising, production, design are all the art of telling a story that has never been told before—making something out of nothing.
My work reflects that philosophy. When there is an opportunity, make something out of it. The task at hand can always be more than a sum of its parts. Always give more than you promised, and a cardboard roll will never be just a cardboard roll because it will tell your story the way it continues to tell mine. Just let me show you how.